The time is displayed at the top of the screen…it doesn’t start until you turn over the first card. Now, for those of you who don’t know, the object of the game is to find two cards that match and you do that until all the cards are gone. To flip over a card, just tap on it. To flip over the second card, tap on it. If they do not match, they will flip back over. If they do match, they will disappear. Continue to do that until you find all the matches. As you will quickly notice, all the pictures you are matching are of Apple products! Once you have found all the matches you will get a pop-up displaying the amount of time it took you to find all the matches…it also has a place where you can enter your name. Once you tap ok, it will bring you back to the main menu screen. I’m not a big fan of the picture on the back of the cards but, other than that, not too bad of an app. iMemory is available through the iSpazio source.