It is a program that you download to your computer, it creates ringtones and then you sync them to your iPhone via iTunes (see demo video and screenshots below). What is really nice about this application is the ability to customize your ringtones. If the multimedia file is longer than 30 seconds, you are easily able to choose the exact 30 second clip that you would like as your ringtone. If the file is shorter than 30 seconds, it will automatically convert the file into a ringtone for you. The application costs $14.95 USD. For more information head over to their website.

System Requirements:
Mac OS X 10.4 (”Tiger”) Or Mac OS X 10.5 (”Leopard”)
10MB Of Disk Free Space
iTunes
(I wish I could test it out for you guys…anyone have a Mac to donate?)

For Release On Or After:
July 1, 2008

New Software Empowers iPhone Users To Turn Almost Any Media File
Into Ringtones

San Diego, CA–July 1, 2008–Information Appliance Associates,
creators of industry-leading connectivity solutions, announces the
release of the PocketMac® RingtoneStudio for iPhone, a new tool that
gives iPhone users the power to convert almost any media file on
their Macs into a ringtone.

“We’re incredibly excited,” said Terence Goggin, CTO of
Information Appliance Associates. “The iPhone is great, and as more
people are using it, they want to expand the variety of ringtones
they can use on their iPhone. But it was either too expensive or too
difficult to do on their own. That’s where this software comes in.”

PocketMac RingtoneStudio works with sound files, iTunes tracks
you own, and any Mac-friendly movie formats to produce ringtones that
can then be automatically synched to an iPhone.

One of the many powerful features of PocketMac RingtoneStudio is
EditingBay, which allows users to select exactly which 30 seconds
they want to use at their ringtone.

Goggin added, “With the EditingBay feature, customers can select
whatever 30 seconds they want from the movies and music files.
Literally any 30 seconds from each file. The 30 seconds from the
beginning, the 30 seconds smack dab in the middle, or somewhere
towards the end. It’s visual, simple and completely up to the
customer what they want to choose.”

PocketMac RingtoneStudio works on OS 10.4.x and 10.5.x (Tiger and
Leopard) and retails for $14.95.

“This opens up an entirely new world of source material for
iPhone users looking to create custom ringtones. Using the powerful
but easy- to-use editing features of PocketMac Ringtone Studio,
iPhone users can now select up to 30 seconds from any of their
favorite music, movies or iTunes files, and easily make them into
ringtones,” Goggin continued. “This opens up new possibilities for
iPhone users.”