Doug sent me this article a few days ago and I thought it was very interesting. However, I forgot to pass it along! Some of you may have already read about this but, for those of you who haven’t…here you go.
Pinch Media has been keeping some nice records of App Store app statistics. What I found to be interesting were the results of the stats. It seems that people quickly lose interest in the apps they download from the App Store. In fact, according to Pinch Media, “For free applications, only about 20 percent of users return to use the app the first day after they download it, and then it quickly drops off from there. By 30 days out, less than 5 percent are using the app. The chart for paid apps shows a slightly steeper fall-off rate.”
Not only did I find this to be interesting but, based on my own experience, highly accurate. There are very few applications that I use on a daily basis and to be honest, there are many I completely forget about after using them the first time (or demoing them).
When I do find that I have a few minutes to spare (usually when waiting at the doctor’s office or when meeting someone) there are a select few games/apps that I choose to occupy my time with. I have pages (and pages) of applications on my iPhone but honestly, I could probably only name about one page worth of those applications. I do realize that I might be a slightly abnormal case since I am constantly testing apps but, I have a feeling this is a universal experience.
What I cannot figure out is if I get bored with applications, if I am partial to certain types of apps or if I just plain forget about apps that I have on my iPhone. Just the other night, Doug and I were watching a movie and I liked one of the background songs so, what does Doug do, he whips out his iPhone and opens Shazam! I had totally forgotten about Shazam and the fact that it is a super cool application! So, I’m still pondering this one and trying to decide if App Store apps are just not developed well enough to hold my attention or if my iPhone is just as saturated with apps as the App Store that I cannot even remember that some exist (even at times when they would be very useful)! You will have to let me know what you think in the comments!
Pinch Media’s results go on to talk about the effectiveness of putting ads in a free application (which turns out to be completely ineffective). You will want to check out TechCrunch’s full article…it has a lot of interesting information. Also take a look at the the Pinch Media presentation at the end of the article (it is an embedded presentation)…there is a ton of great information and stats in there!…especially if you are are app developer or looking into getting started in the app developing world.