The Life of an App Store App

Doug sent me this article a few days ago and I thought it was very interesting. However, I forgot to pass it along! Some of you may have already read about this but, for those of you who haven’t…here you go.

Pinch Media has been keeping some nice records of App Store app statistics. What I found to be interesting were the results of the stats. It seems that people quickly lose interest in the apps they download from the App Store. In fact, according to Pinch Media, “For free applications, only about 20 percent of users return to use the app the first day after they download it, and then it quickly drops off from there. By 30 days out, less than 5 percent are using the app. The chart for paid apps shows a slightly steeper fall-off rate.”

Not only did I find this to be interesting but, based on my own experience, highly accurate. There are very few applications that I use on a daily basis and to be honest, there are many I completely forget about after using them the first time (or demoing them). [Read more…]

mophie Juice Pack for the iPhone 3G

I was totally stoked when I was checking out our News page (which Doug updates) and saw that mophie is working on their Juice Pack for the 3G iPhone! The Juice Pack is a really nice, sleek, battery extender for the iPhone and iPod Touch. There are a ton of great features with the Juice Pack but one of the nicest features is that you can still plug your iPhone into your computer while the Juice Pack is on via mini USB (which is provided when you purchase a Juice Pack). This allows you to sync and charge both your iPhone and/or the Juice Pack while it is on your iPhone.

Another thing I noticed is that they have stepped up the performance a little from the Juice Pack for the First Gen iPhone giving you even more battery life for the iPhone 3G. However, the price has not changed. The Juice Pack for the iPhone 3G is $99.95 and is available for pre-order. They start shipping the product on October 30th…just in time for the Holidays!!
[Read more…]