Doug sent me this article a few days ago and I thought it was very interesting. However, I forgot to pass it along! Some of you may have already read about this but, for those of you who haven’t…here you go.
Pinch Media has been keeping some nice records of App Store app statistics. What I found to be interesting were the results of the stats. It seems that people quickly lose interest in the apps they download from the App Store. In fact, according to Pinch Media, “For free applications, only about 20 percent of users return to use the app the first day after they download it, and then it quickly drops off from there. By 30 days out, less than 5 percent are using the app. The chart for paid apps shows a slightly steeper fall-off rate.”
Not only did I find this to be interesting but, based on my own experience, highly accurate. There are very few applications that I use on a daily basis and to be honest, there are many I completely forget about after using them the first time (or demoing them). [Read more...]