Another new feature of the 3.1 firmware is the ability to download ringtones wirelessly from your iPhone or iPod touch. Currently there are over 30,000 ringtones available from all 4 of the major music labels. The ringtones are $1.29 (USD) each.
To view this new feature, you will need to go into the iTunes application and then the More option on the lower menu bar. Here you will see a Ringtones option in the menu. Once selected, you have the ability to view Featured, Top Tens (by genres) or Genres of ringtones.
If you see a song from the list that piques your interest, select it. This will bring you to an info page that contains the Artist, Album title, Genre and Release Date of the song. You are also able to preview the ringtone, read reviews about the ringtone and see more media by the artist (which include songs, albums, videos… etc).
You can listen to the ringtone by tapping on the ringtones title. The ringtones range from about 20 second to 30 seconds in length. Each ringtone can be quickly purchased by tapping on the purchase price which will switch to a Buy Now button.
Once you select Buy Now, you are giving the option to assign the ringtone as the default ringtone (that would be your main ringtone), assign it to a specific contact or Done which would just add the ringtone into the list of ringtones available on your iPhone. Once you have made your selection, you will need put in your iTunes password.
Voilà, a new ringtone.