iPhone Commercial – First Step

##ICON_NAME## Apple recently released “First Step,” an iPhone commercial displaying the ability to take, send and play video as well as the ability to conference call with ease.

“My son started walking the other day. Which was amazing. So I recorded it. Sent it to everyone, right away! Then we all jumped on the phone at once to talk about it. Which was kinda amazing too! We would never have shared all that without the iPhone.”

New iPhone Commercial: “12 Days of Christmas”

##ICON_NAME## Apple has recently released a new commercial titled “12 Days of Christmas.” The commercial is based on the classic Christmas song The 12 Days of Christmas and features 12 Holiday applications. Below is the commercial and the list of the apps featured in the commercial.




– 12 cookies cooking: The Betty Crocker Mobile Cookbook (Free)
– 11 cards a’ sending: Postman ($2.99)
– 10 gifts for giving: My Christmas Gift List ($0.99)
– 9 songs for singing: TabToolkit ($9.99)
– 8 bells for ringing: Holiday Bells ($0.99)
– 7 slopes a’ skiing: Snow Reports ($1.99)
– 6 games for playing: Christmas Fever ($0.99)
– 5 gold rings: Anna Sheffield Jewelry (Free)
– 4 hot lattes: myStarbucks (Free)
– 3 flights home: Flight Search (Free)
– 2 feet of snow: Weather Pro ($3.99)
– And an app that can light up the tree: Schlage LiNK (Free but hardware required)

The app list comes via MacRumors.

The AT&T/Verizon Vengeance Continues – New Commercials

##ICON_NAME## It seems as though AT&T and Verizon are not losing steam on this whole commercial vengeance thing. Both AT&T and Verizon have recently released a new commercial. Verizon is targeting Apple this time around instead of AT&T. It could be in retaliation to the commercials Apple released last week targeting Verizon. The difference is, Apple does it so smoothly and Verizon is tactless.

Either way, I think both Verizon and AT&T’s commercials are slipping in quality. You can check them both out below.
[Read more…]

Apple Discounts Confirmed for Black Friday

AppleAt the time of writing this article, Apple has still not posted special pricing in the US store but they have in the UK. Here’s a few screenshots of the sales. Apple may wait until the entire US is in Friday before changing their site. In the UK, discounts are small but include iMacs, Macbook Pros, iPod Nanos, the iPod touch, Apple TVs and a whole bunch of accessories.

specials

discounts

So are you going out in the crowd? Buying any Apple stuff?

Apple’s New Commericals Take Stab at Verzion Too!?

##ICON_NAME## AT&T is not the only company to release new commercials recently, Apple has also launched two new iPhone commercials. The new commercials “Did You See My Email?” and “What Time’s The Movie?” both seem take a subtle stab at Verizon. Unlike AT&T they do not specifically mention Verizon but, the two ads highlight the iPhone’s ability to talk on the phone while simultaneously using other capabilities of the iPhone including; viewing email, browsing the web, sending MMS and using App Store apps. Each commercial ends with the the tag line “Can your phone and your network do that?” Check out both ads below.

It seems the Apple has quietly entered into this little drama. I’d say it’s becoming quite the thing. Personally, I like the subtle approach… these commercials made me smile!
[Read more…]

Apple Now Allowing In-App Purchase in Free App Store Applications

##ICON_NAME## Apple has announced to developers that they are changing the in-app purchase feature of App Store applications. In the past, only paid applications could use the in-app purchase feature however, Apple is now allowing the feature to be implemented into free apps as well as paid apps.

I’m not sure what I think about this yet but, I do think it could help clean up the App Store a bit. Instead of developers creating a free lite version of their app, they could just make the application free with an in-app purchase to buy the full game thus eliminating the need for free lite versions of applications.

Below is Apple’s memo. [Read more…]

Apple Updates “Apps for iPhone” Page

Apple Apple has recently updated their “Apps for iPhone” page adding an “Apps for Everything” section. The Apps for Everything sections features apps based on specific categories. The current categories include; Apps for Cooking, Apps for Keeping Current, Apps for the Great Outdoors, Apps for Music, Apps for Work, Apps for Students, Apps for Moms and Dads, Apps for Working Out, Apps for Going Out, Apps for Managing Money, Apps for Traveling and Apps for Fun and Games. Each category features between 8-10 applications. A very nice redesign and a great way to find quality applications in specific categories.

You can check out the new page HERE. [Read more…]

App Store Hits 2 Billion Downloads

##ICON_NAME## Today, Apple announced that more than 2 Billion apps have been downloaded from the App Store. What is even more interesting is that there are now “more than 85,000 apps available to the more than 50 million iPhone™ and iPod touch® customers worldwide and over 125,000 developers in Apple’s iPhone Developer Program.” That it just craziness… 50 million iPhone and iPod Touches out there! And apparently people are not getting bored with the App Store, actually it is just the opposite, the downloads have increased compared to last year.

“The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone,” said Steve Jobs, Apple’s CEO. “The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it.”

Check out the full press release below. [Read more…]

iPhone 3GS Commercial – Pass

iPhone 3GS Commercial – Nature

Sabec Announces VideoCam™ – “World’s First iPhone 2G/3G Video Camera App”

App Store We get quite a few Press Releases in our email everyday… this one caught me eye. Apparently Sabec, a London based company, has developed a video camera application called VideoCam. They claim that the application allows video recording capability on the iPhone 2G and 3G. Apparently VideoCam is currently in review by Apple and will be released “at a very affordable price.” I really don’t see this one making it past the review process. :) [Read more…]

Apple’s New iPod touch Commercial – Next Level of Fun (Updated)

Ok, so I couldn’t find a list (at least the correct one :) ) of the games that were demoed in the iPod touch ad Next Level of Fun, so I decided to figure it out myself. I think I got them all right. Below is the list in order that they appear (links to App Store).

Top Gun
Real Racing
Monster Trucks Nitro
3D Rollercoaster Rush
Touch Hockey: FS5
Homerun Battle 3D
Tiger Woods PGA Tour by EA Sports
Finger Foos
Slope Rider
• A tiny second of a game… I can’t tell what it was!
2XL Supercross [Read more…]

“It’s only rock and roll, but we like it” – Keynote Now Available

Keynote The keynote from today’s Apple event, “It’s only rock and roll, but we like it,” is available HERE. The keynote is not available on Apple’s website yet, but it has been published to their iTunes account. [Read more…]

Apple’s iPhone OS 3.1 Feature List

##ICON_NAME## Below is Apple’s list of new features for iPhone OS 3.1.

The free iPhone OS 3.1 Software Update includes some great new features, as well as all the features from previous updates. iPhone OS 3.1 gives you Genius recommendations for apps, lets you download ringtones wirelessly, offers a new way to organize apps on your iPhone, and more.

Genius Recommendations for Apps:
Get recommendations for apps you might like based on apps you’ve already downloaded.

Added by Brooke… The Genius section will be located in the App Store application in the Features option. At the top of the Features page it will now have tabs for New, What’s Hot and Genius.

Genius Mixes:
Have iTunes create up to 12 playlists based on what’s already in your library. You don’t even have to choose a sample song.1

Download Ringtones Wirelessly:
Choose from thousands of iPhone ringtones on the iTunes Store and buy them with a tap.

Added by Brooke… There will be over 30,000 ringtones available from all 4 of the major music labels. They ringtones will be sold for a $1.29 (USD) each.

Organize Apps in iTunes:
Use iTunes on your computer to drag apps onto virtual Home screens, then sync them to your iPhone.

iPhone OS 3.1 also includes these features and updates:
* Improved syncing for music, movies, TV shows, podcasts, and photos1
* iTunes U content organization1
* Redeem iTunes Gift Cards, codes, and certificates in the App Store
* Display available iTunes account credits in the App Store and iTunes Store
* Save video from Mail and MMS into Camera Roll
* Option to “Save as new clip” when trimming a video on iPhone 3GS
* Better iPhone 3G Wi-Fi performance when Bluetooth is turned on
* Remotely lock iPhone with a passcode via MobileMe
* Use Voice Control on iPhone 3GS with Bluetooth headsets
* Paste phone numbers into the keypad
* Option to use Home button to turn on accessibility features on iPhone 3GS
* Warn when visiting fraudulent websites in Safari (anti-phishing)
* Improved Exchange calendar syncing and invitation handling
* Fixes issue that cause some app icons to display incorrectly

ScreenShots

Apple Store Back Up – Reflects New iPod Touch Sizes and Pricing

Apple Like during all Apple events, the Apple store was down earlier today and throughout the event. It is now back up and reflects the new iPod touch sizes and pricing. For more info on changes to the iPod touch during today’s “It’s only rock and roll, but we like it” event check out THIS post.


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